PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns
Fourandhalf
AUGUST 28, 2024
One of the best ways to do this is with a Pay-Per-Click (PPC) campaign, otherwise known as Search Engine Marketing (SEM). This allows you to run ads on search engines like Google or Bing. When it comes to search engine advertising, there are generally two objectives: brand awareness or lead generation.
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