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2024 Annual Rental Housing Report Key Takeaways

Rental Choice

million) spent over 30% of their income on utilities and rent. million affordable units since 2012. Thus, there is a much greater need for rental assistance. In 2022, a record-high number of renter households (approximately 22.4 Among cost-burdened households, there were 12.1 million that consumed over half of their income. has lost 2.1

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PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

Fourandhalf

All ad copy should be written with clear messages that demonstrate value and evoke emotion, while also utilizing creative visuals and engaging calls-to-action. Since 2012, Fourandhalf has helped hundreds of property management companies get more owner leads.

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What to Know About Hosting Millennial Travelers in Short-Term Rentals

Host Tools

Many Gen Z travelers, born between 1997-2012, are even more digitally savvy and prioritize experiences over material possessions. However, their leisure travel habits overlap with Millennials in terms of seeking affordability, diversity, sustainability, convenience, and utilizing digital channels to research and book accommodations.

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