Wed.Jan 22, 2025

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Social media marketing for property management: How to build a strong presence on the right channels

Buildium

As a property manager, you already know that, to find new clients and tenants, youll have to meet them where they are. These days, that means knowing which social media channels they’re on and how to market effectively on those platforms. Let’s dive into some social media strategies for property management to help you broaden your reach and better engage with your audience.

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Residential Property Maintenance Metrics and Improving NOI (with Ray Hespen)

Fourandhalf

Ray Hespen, who is a frequent flier on The Property Management Show, joined us again to discuss maintenance metrics and how measurement improves resident satisfaction and owner NOI. The last time he was on the podcast, in late 2023, his team was just beginning to establish this concept of maintenance analytics. He was investigating what it would look like if property managers looked at maintenance from a data-driven standpoint.

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What Do You Need to Know About Homeowners’ Insurance and Wildfire Coverage?

Beach Front Property Management

Wildfires across the United States pose a growing challenge as the acreage burned continues to rise. For homeowners in many states, this highlights the importance of including reliable wildfire coverage in their insurance policies. While some insurance providers exclude wildfire coverage from standard policies, many fill the gap. A United Nations Environment Programme report highlights the growing occurrence of extreme wildfires worldwide.

Insurance 147
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How To Rent with an Eviction on Your Record

Bay Property Management Group

Having an eviction on your record can feel like a big obstacle. The stigma around evictions can make things even more complicated, leaving you unsure on where to move forward. But dont worrythere are still ways to rent after one, even if it feels tough. In this guide, well walk you through simple steps next steps you can take toward finding your next home.

Rent 130
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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FUTURE Insights: What Property Managers Need to Know for 2025

Appfolio

Elevate your property management game in 2025 with exclusive insights from five industry experts. Hear how theyre shifting their strategies, with audio highlights from their live sessions at FUTURE, AppFolios annual real estate conference.management business.

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How to create a winning property management marketing plan in 2025

Buildium

Success in property management often comes down to planning. Thats especially true when it comes to marketing your business and the properties in your portfolio. This post will walk you through how to craft a winning property management marketing plan tailored to meet your specific business needs. Well also highlight several strategies and tools to put that plan into action and achieve your marketing goals.

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How to make property management marketing automation work for your business

Buildium

Property management requires constant attention to detail, tenant relations, and efficient operations. As automation tools get more advanced, theyre increasingly becoming a no-brainer to help property managers strapped for time. With the right approach, automation can enhance your marketing efforts, save time, and improve tenant experiences. This blog post will help you identify the right property management automation tools for different tasks and how to put them to work for your business.

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AI And The Future Under A New U.S. Administration

Forbes Business Council

With its ability to automate tasks, analyze data and make predictions, AI can redefine the role of government in the 21st century.

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37 property management marketing ideas to kickstart growth in 2025

Buildium

Want to kickstart your company’s growth? Use these property management marketing ideas to attract and retain clients, improve tenant satisfaction, and grow your business in new ways.

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Redefining Luxury Travel: Lessons For Accessible Premium Experiences

Forbes Business Council

How can the travel industry meet (and even exceed) luxury expectations and maintain a competitive edge?

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28 marketing strategies for property management companies

Buildium

In a competitive market, effective marketing strategies for property management companies can set your business apart and attract a steady flow of clients. Theres a lot of strategies out there, and some may be better suited for your company and management style than others. Weve compiled more than two dozen proven strategies you can choose from to win new clients, find the perfect tenants, and grow your business.

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The Power Of Small Wins: Building Momentum To Achieve Big Goals In The New Year

Forbes Business Council

By noticing where we can implement small but key milestones, we open up the opportunity to gain big results over time.

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Digital marketing for property management: Choosing strategies that work

Buildium

Digital marketing might just be the most common and accessible way that property managers can reach prospective owners and tenants. However, theres an overwhelming of approaches you can take, each with their own set of tools and strategies that work best. So how do you choose the ones to focus on? In this post, well cover the different types of digital marketing and how to get the most out of each of them, so you can create a marketing strategy that grows your business.

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Ensure Your Business Has A Successful Year By Doing One Key Thing

Forbes Business Council

No matter the size of your business, you can better ensure a successful year by making a plan for it.

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Property management marketing tools you should be using for your business

Buildium

Implementing marketing strategies can require time and resources that you might not have as a busy property manager. Thats where property management marketing tools come in. These tools can lighten the load and make your marketing efforts more consistent and personalized, delivering better results. This blog post explores various property management marketing tools, why you should know each of them, and the specific ways they can help property managers achieve their goals.

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The State Of Influencer Marketing In The Hospitality Sector

Forbes Business Council

Here are the trends that have stood out to me over the past several years and where I think the industry is headed.

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Retail Space Remains in High Demand Despite Challenges| U.S. Retail Q4 2024

Colliers

Retail wrapped up the year on a high note, delivering a stronger-than-expected finish. Overall sales grew by a solid 3.8% in December, with inflation-adjusted volume up 1.6%. Core retail sales (excluding auto, gasoline, and foodservice) outperformed the broader sector, rising 4.2% overall and 2.3% in volume.

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Four Keys To Escaping Entrepreneurial Tunnel Vision

Forbes Business Council

The next breakthrough in your business might not come from what you know, but from what you're willing to question and see with fresh eyes.

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How AI-Powered Call Centers Outperform, Cost Less, and Elevate the Resident Experience

Multifamily Insiders

Resident satisfaction can make or break a company's reputation in property management. Traditional call centers, often reliant on outdated IVR (Interactive Voice Response) systems and human agents, struggle to meet the growing demands for efficiency, responsiveness, and cost-effectiveness. Enter AI-powered call centers a transformative solution r.

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Crisis Communications And The Hollow Chocolate Bunny Problem

Forbes Business Council

In crisis management, there is always a tension between the transparency imperative and legal risk.

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The Opportunity is Coming in Commercial Real Estate (How to Take Advantage)

BiggerPockets

The multifamily and commercial real estate crash seems to be nearing its end, which means some incredible buying opportunities are on the way.

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Two Leadership Resolutions To Supercharge Your 2025

Forbes Business Council

While no universal formula exists, certain behaviors and practices can provide essential value for every leader, no matter the individual or circumstance.

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How to protect your mental health as a Property Manager in 2025

PropertyMe

The property management industry is demanding. Juggling the needs of Tenants, Owners and a high volume of properties, can leave Property Managers feeling overwhelmed, frustrated and burned out. This can significantly impact their mental and emotional well-being. According to Beyond Blue, mental health concerns are prevalent in Australia, with nearly one in five individuals experiencing […] The post How to protect your mental health as a Property Manager in 2025 appeared first on PropertyMe

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Gaining A Competitive Edge In 2025: Value-Added Services For Financial Institutions

Forbes Business Council

By embracing AI and advanced technology, financial institutions can unlock new opportunities and gain a competitive edge.

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Does Airbnb allow parties? A guide on Airbnb policy

Touch Stay

Throwing a party can be a fun way to celebrate with friends and family. But if you're considering hosting a party at an Airbnb rental, it's important to understand the platform's policies on gatherings.

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Unlocking Impact: A Strategic Guide To Blended Finance

Forbes Business Council

There is real momentum in the blended finance movement because it can deploy more capital into financing opportunities outside of traditional investments.

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Four American Cities That Topped Airbnb’s List of Best Destinations—Should You Invest In Them?

BiggerPockets

Airbnb recently unveiled its list of the top 25 trending destinations worldwide for 2025, and only four U.S. cities made the cut.

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Best Practices For Lead Follow-Up To Close Deals

Forbes Business Council

Lead follow-up isnt just about making calls or sending emailsits about building trust, understanding what the lead truly needs and delivering solutions at the right time.

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These Real Estate Investments Will Help Protect You From Recessions

BiggerPockets

I dont know when the next recession will strike. It could come over the next year, or in five years from now.

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Creating A Data Bill Of Rights: Considerations For Businesses

Forbes Business Council

Business leaders need to move on from the privacy debate and consider how to distribute all the value created by the voluntary or involuntary sharing of personal data.

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Everything You Need to Know About the 2025 Housing Market

BiggerPockets

What do you need to know about the 2025 real estate market before you buy your first (or next) investment property?

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Business Leaders: 20 Items You Should Have On Your January To-Do List

Forbes Business Council

Whether its setting clear goals or reassessing old practices, taking a moment to plan the next 12 months can ensure the whole team is aligned on the mission.

IT 66
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ICYMI: 2024 Rent Manager Release Notes Recap

Rent Manager

As we reflect on 2024, one thing is for sure, youve been busy! And so have we. Last year, our team worked tirelessly to provide feature enhancements designed to grow your operation and simplify your Rent Manager experience. As you prepare for another productive year in 2025, check out the most exciting features we released […] The post ICYMI: 2024 Rent Manager Release Notes Recap appeared first on Rent Manager Property Management Software.

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The Future Of Organizational Success: How Cultural Portfolio Management Addresses DEI's Shortcomings

Forbes Business Council

Cultural Portfolio Management (CPM) is a strategic approach to managing and optimizing the diverse cultural assets of an organization.

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Essential Legal Considerations for Starting a Real Estate Business

American Apartment Owners Association

Real estate continues to be one of the most popular investment opportunities for generating income and building long-term wealth. No matter if youre an independent landlord renting out a single-family home, a multifamily property owner managing multiple units, or a realtor expanding in property management, launching a real estate business is typically accompanied by unique legal challenges.

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Scaling Smarter: How Startups Can Use P2P Solutions To Accelerate Growth Without Sacrificing Cash Flow

Forbes Business Council

P2P automation might sound like something reserved for Fortune 500 companies, but thats an outdated view.

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