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10 Lessons from 10 Years in Digital Marketing: Insights for Property Managers and Small Businesses

Fourandhalf

This week marks my 10-year anniversary — a full decade — of working in property management marketing. From social media to search engine algorithms, technology and consumer behavior have evolved significantly. Key Takeaway: Property owners and investors do business with people they trust.

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PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

Fourandhalf

One of the best ways to do this is with a Pay-Per-Click (PPC) campaign, otherwise known as Search Engine Marketing (SEM). This allows you to run ads on search engines like Google or Bing. PPC campaigns can be a great way to reach prospective property owners online quickly and cost-effectively.

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5-Star Strategy: How Online Reviews Impact Rental Property Success

Real Property Management DC Metro

In todays digital world, online reviews appear equivalent to a large community board, sharing necessary information regarding businesses, activities – and landlords. Renters are far more likely to trust the review of another renter over whatever shared or stated by the property owner or manager.

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How to Attract High-Quality Tenants for Your Rental Property

InveServe

Attracting the right tenants to your rental property in the San Gabriel Valley can be the difference between a rental property that enhances your financial growth and one that becomes a constant headache. Marketing Strategies for Landlords Great listings will not mean much if they are not seen.

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Top multifamily challenges and their solutions

MRI Software

Landlord operating expenses include maintenance costs, utilities, insurance, property management fees, and marketing and advertising. Regular inspections and maintenance of safety equipment, like smoke detectors and fire extinguishers, are essential to keep your property up to code and ensure tenant safety.