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How to create a winning property management marketing plan in 2025

Buildium

Focus groups : Gather a small group of people from your target audience to discuss their experiences and opinions about property management services. Defining Your Target Audience Your target audience consists of the individuals and businesses that are most likely to need your property management services.

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Digital marketing for property management: Choosing strategies that work

Buildium

SEO: Optimizing Your Online Presence SEO is the backbone of digital marketing for property management. SEO involves optimizing your website and online content to rank higher on search engines such as Google. Use tools such as Google Keyword Planner or Ahrefs to discover high-ranking keywords related to your properties.

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California’s New Real Estate Laws for 2025: What Investors Need to Know

Beach Front Property Management

Inspections must be conducted by licensed engineers, architects, or building inspectors. How to Prepare for These Changes Review lease agreements to ensure compliance with rent control laws. AB 2579 (Inspection Deadline Extension) Originally set for January 1, 2025, but now extended to January 1, 2026.

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Employee Spotlight: Sean Donohue, Director of Operations of BMG Laurel

Bay Property Management Group

After working various positions in sales and retail during college, Sean began his career with BMG as a leasing agent six years ago. He likened it to how people wouldnt buy a car without an engine or wheels. In the same vein, they wouldn’t want a property manager who can’t offer the complete property management package.

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How Online Reviews Can Make or Break Your Rental Property’s Success

Real Property Management Evertrust

This trust factor makes positive reviews a rental property owner’s most valuable asset, not to mention a key marketing strategy. Although gathering them may require much time and effort and can occasionally seem daunting, prudent management can greatly boost your chances of long-term rental success.

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AI Trends for Property Management in 2025

BetterWho

Optimize Operational Efficiency : AI automates administrative tasks like rent collection, appointment scheduling, and lease renewals, freeing up your time for strategic growth initiatives. Key AI Trends Shaping Property Management in 2025 Tenant-Centric AI Solutions Tenants expect fast and efficient communication.

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Property Management Outsourcing Services: Benefits and Cost

Second Nature

Property management services have changed by leaps and bounds over the past 5-10 years. And property management outsourcing services have grown along with it. While the traditional approach to property management simply provided the basics – maintenance, rent collection, etc.