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10 Lessons from 10 Years in Digital Marketing: Insights for Property Managers and Small Businesses

Fourandhalf

This week marks my 10-year anniversary — a full decade — of working in property management marketing. From social media to search engine algorithms, technology and consumer behavior have evolved significantly. Create content that genuinely helps property owners make informed decisions.

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4 Tips for Closing Internet Leads for Property Managers

Fourandhalf

Without one, even the best marketing techniques to generate leads—whether through social media, pay-per-click ads, or search engine optimization—can fall flat, simply becoming costly efforts with little return. Sample Message: “Hi [Lead’s Name], just reaching out to see if you had any questions about our property management services.

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PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

Fourandhalf

 Are you looking to further your company’s reach and get your name in front of more property owners? One of the best ways to do this is with a Pay-Per-Click (PPC) campaign, otherwise known as Search Engine Marketing (SEM). This allows you to run ads on search engines like Google or Bing.

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New leadership in commercial real estate: Mary Lue Peck, BOMA

Yardi Breeze

Why BOMA stands out Interviewer : What makes BOMA stand out in commercial property management? Our programs, editorial content, products and services are informed by the collective knowledge of our members, all of whom are leaders in property management. The demand for skilled property managers has grown.

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5-Star Strategy: How Online Reviews Impact Rental Property Success

Real Property Management DC Metro

In todays digitally connected world, online reviews are greatly beneficial to long-term rental property success. Great online reviews can surely give your property the competitive edge you need to extremely boost your occupancy rates, while negative reviews can drive prospective tenants away.

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How to Attract High-Quality Tenants for Your Rental Property

InveServe

Attracting the right tenants to your rental property in the San Gabriel Valley can be the difference between a rental property that enhances your financial growth and one that becomes a constant headache. Are you targeting working professionals, young families, students, or retirees?

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Are Your Venice Tenants Damaging Your Garage Without Knowing It?

Real Property Management California Coast

Many garages have oil stains on concrete floors that come from a leaking car engine. Keeping track of a tenant’s cleaning and maintenance record can be time-consuming and difficult for property owners. That is why hiring a professional property management company is a really smart option.

Tenant 52