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California’s New Real Estate Laws for 2025: What Investors Need to Know

Beach Front Property Management

Californias real estate landscape is changing with new laws taking effect in 2025, impacting landlords, developers, property owners, and investors. These legislative updates cover resident protections, rent control, property safety, zoning changes, tax regulations, short-term rental restrictions, and corporate ownership rules.

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28 marketing strategies for property management companies

Buildium

Search Engine Optimization (SEO): Optimize your website for search engines to increase its visibility. Use keywords (phrases related to your business, location and the services you provide) naturally within your content, meta descriptions, and tags to improve your ranking on search engine results pages (SERPs).

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How to create a winning property management marketing plan in 2025

Buildium

Focus groups : Gather a small group of people from your target audience to discuss their experiences and opinions about property management services. Defining Your Target Audience Your target audience consists of the individuals and businesses that are most likely to need your property management services.

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Employee Spotlight: Sean Donohue, Director of Operations of BMG Laurel

Bay Property Management Group

He graduated from the University of Maryland-College Park in 2018 with a BA concentrated in Architecture and Real Estate Development. Sean observed that our structure, with dedicated, full-service offices in all of our served areas, is what lets us provide great services to both our property owners and tenants.

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PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

Fourandhalf

One of the best ways to do this is with a Pay-Per-Click (PPC) campaign, otherwise known as Search Engine Marketing (SEM). This allows you to run ads on search engines like Google or Bing. PPC campaigns can be a great way to reach prospective property owners online quickly and cost-effectively.

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6 Apartment Advertising Ideas to Help Landlords and Investors

Bay Property Management Group

4 – Learn SEO Search engine optimization (SEO) can be a game-changer for many businesses. You want your apartments to show up on top search engines like Google when people are searching for rentals. Learn more about real estate SEO and strategies to see how that all works. We’re here for you.

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Property Management Outsourcing Services: Benefits and Cost

Second Nature

Property management services have changed by leaps and bounds over the past 5-10 years. And property management outsourcing services have grown along with it. While the traditional approach to property management simply provided the basics – maintenance, rent collection, etc.