article thumbnail

10 most common marketing mistakes property managers make

Buildium

Property management marketing isn’t just about listing properties; its about creating a brand, engaging with potential tenants, and maintaining relationships with current ones. Poor Property Listings A property listing is often the first impression potential tenants have of a property. Ignoring SEO There are no two ways about it.

article thumbnail

Marketing a rental property like a pro: Tips for landlords

Buildium

As a landlord, attracting reliable tenants is one of the most important aspects of managing your rental property. The rental market is competitive, and filling vacancies quickly while attracting high-quality tenants can be a challenge. Income level: Is your property suitable for middle-income earners or higher-end tenants?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

28 marketing strategies for property management companies

Buildium

Weve compiled more than two dozen proven strategies you can choose from to win new clients, find the perfect tenants, and grow your business. Search Engine Optimization (SEO): Optimize your website for search engines to increase its visibility. This not only showcases your expertise but also builds trust with potential clients.

article thumbnail

From Invisible to Irresistible: Grow Your Property Management Business by Getting Owners to Find, Like, and Hire You

Fourandhalf

Understanding the Modern Buying Journey When property owners begin their search for a management company, they turn to Google or other search engines. The answer is search engine optimization (SEO). Traditionally, the marketing funnel is described as: Attention Interest Desire Action However, the process isnt always linear.

article thumbnail

Property management marketing tools you should be using for your business

Buildium

Property management marketing tools are digital solutions designed to help property managers find new business, fill vacancies, and manage tenant and owner relationships. Both offer a wide range of features, including tenant and lease tracking, accounting and financial management, maintenance management, and online payment processing.

article thumbnail

Digital marketing for property management: Choosing strategies that work

Buildium

Digital marketing might just be the most common and accessible way that property managers can reach prospective owners and tenants. SEO involves optimizing your website and online content to rank higher on search engines such as Google. These factors contribute to a better user experience and higher search engine rankings.

article thumbnail

Residential Property Maintenance Metrics and Improving NOI (with Ray Hespen)

Fourandhalf

Would you rather lose 50 percent of your owners or 50 percent of your tenants? One of the reasons that tenants leave is that they hate the maintenance. Tenant satisfaction with maintenance is about the details. Would you rather lose 50 percent of your owners or 50 percent of your tenants? It asks residents questions.