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Social media marketing for property management: How to build a strong presence on the right channels

Buildium

As a property manager, you already know that, to find new clients and tenants, youll have to meet them where they are. These days, that means knowing which social media channels they’re on and how to market effectively on those platforms. By doing so, youll be seen as knowledgeable and responsive.

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Property management virtual assistants: When they’re most valuable and when to avoid them

Buildium

Benefits to Expect from Property Management Virtual Assistants As you might have already gathered, hiring one or a handful of property management virtual assistants comes with some advantages. They should be able to clearly articulate ideas, respond promptly to inquiries, and manage tenant interactions professionally.

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Property management marketing tools you should be using for your business

Buildium

From digital advertising platforms to customer relationship management (CRM) systems, property management marketing tools are often flexible and can support different types of campaigns you may want to kick off. Because this kind of software covers so much ground, it also has a wide range of benefits.

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Tenant Retention 101: Essential Tips for Property Managers

BetterWho

High turnover can drain your finances and disrupt your property management workflow. You’re not only looking at lost rent for every month your property is empty. The cost of finding a new tenant, additional maintenance, marketing the property, etc., Or is maintenance due? The cost of turnover adds up.

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How to create a winning property management marketing plan in 2025

Buildium

Here are some sample topics to get you started: Tips for property maintenance and upkeep Guides to finding and screening tenants Industry news and updates Case studies and success stories Search Engine Optimization (SEO) SEO is the practice of optimizing your website and content to rank higher in search engine results pages (SERPs).

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Digital marketing for property management: Choosing strategies that work

Buildium

Content such as “The Ultimate Guide to Renting an Apartment” or “Top Tips for First-Time Renters” can attract organic traffic and position your property management company as an authority in the field. Use paid ads to promote special offers, new property listings, and upcoming open houses.

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Five Ways to Boost Employee Retention in Property Management

Appfolio

What makes these generational cohorts unique is that they are the first to have grown up with smartphones, apps, and social media. It’s a demanding job that often requires one to be on call 24/7, and it is easy to lose energy after frequently being woken up at 3am to handle a maintenance issue. A hundred percent.