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10 most common marketing mistakes property managers make

Buildium

But when there is so much else to keep track ofmaintenance requests, rent collection, and the likeits easy to neglect your marketing and fall into some common marketing mistakes. Consider creating a blog, a video channel, or social media channels that include helpful tips for tenants and property owners, which can also improve your SEO.

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Property managers, here are the 5 top leasing trends of 2025

Buildium

75% of renters say they would like an online portal for tasks like making payments and submitting maintenance requests. Enable online rent and deposit payments. Buildiums Marketplace partners, Goodjuju and Upkeep Media , can help you build cutting-edge, SEO-driven websites that will help your listings stand out from the crowd.

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How to Become a Tiny House Landlord

American Apartment Owners Association

AvalonBay has added about 50 ADUs into some of its California communities.The average 425-square-foot studios and junior one-bedroom units generate rent between $4 and $8 per square foot. On average, the units have been rented out within 30 days and there have been minimal concerns from existing tenants.

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Creating custom experiences for owners: What property managers need to know

Buildium

Meanwhile, a more absentee investor might want a property manager who can take care of maintenance requests without needing to get them involved. Maintenance: Think about what vendors your clients are likely to need and what recommendations you currently offer them.

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Digital marketing for property management: Choosing strategies that work

Buildium

Identifying and targeting relevant keywords, such as “apartments for rent in [city]” or “property management services,” can help your website rank higher in search results. Creating Engaging Content The key to successful social media marketing is creating content that resonates with your audience.

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Rental Yield: What It Is and How It’s Calculated

Bay Property Management Group

It compares your property’s income to its market value, showing how much of that value you’re getting back in the rent each year as a percentage. On the other hand, if your rental yield is too low, that might indicate you need to raise the rent to increase profitability. The bigger the percentage, the better your returns.

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Condo vs Duplex: Which Should You Choose for Investing?

Bay Property Management Group

Duplex Benefits: Condos tend to be affordable and lower maintenance, with shared amenities managed by an HOA. Condo vs. Duplex Disadvantages: Condos tend to have HOA fees and slower appreciation, while duplexes typically require higher upfront costs, more maintenance, and may be harder, or cost more, to finance.