Fourandhalf

JANUARY 30, 2025

The property management industry is becoming increasingly competitive, and standing out requires a strategic approach to marketing. Heres how to go from invisible to irresistible by helping property owners find, like, and hire your company. The answer is search engine optimization (SEO).

Property Manager 147

Property Manager Property Management Management Engineering 147

Fourandhalf

FEBRUARY 26, 2025

This week marks my 10-year anniversary — a full decade — of working in property management marketing. From social media to search engine algorithms, technology and consumer behavior have evolved significantly. Create content that genuinely helps property owners make informed decisions. The good news?

Property Manager 149

Property Manager Property Management Management Education 149

Buildium

JANUARY 22, 2025

Digital marketing might just be the most common and accessible way that property managers can reach prospective owners and tenants. The Importance of Digital Marketing in Property Management When property owners and renters begin their search for management or a rental unit, they usually start online.

Property Manager 130

Property Manager Property Management Management Media 130

Buildium

JANUARY 22, 2025

Success in property management often comes down to planning. Thats especially true when it comes to marketing your business and the properties in your portfolio. This post will walk you through how to craft a winning property management marketing plan tailored to meet your specific business needs.

Property Manager 130

Property Manager Property Management Management Media 130

Buildium

JANUARY 22, 2025

Implementing marketing strategies can require time and resources that you might not have as a busy property manager. Thats where property management marketing tools come in. Property Management Marketing Tools: What Are They?

Property Manager 130

Property Manager Property Management Management Media 130

Buildium

JANUARY 22, 2025

Property management requires constant attention to detail, tenant relations, and efficient operations. As automation tools get more advanced, theyre increasingly becoming a no-brainer to help property managers strapped for time. What is Property Management Marketing Automation?

Property Manager 130

Property Manager Property Management Management Property 130

Yardi Breeze

FEBRUARY 11, 2025

If you put the tips in this article into action, you will use AI tools to draft emails, letters, social media posts and listing descriptions better than 99% of property managers. Where to use AI in property management The great thing about AI is that if you can use it for one application, you can use it for many.

Property Manager 130

Property Manager Property Management Management Property 130

Fourandhalf

OCTOBER 10, 2024

In this post, we’ll explore five key reasons why video is the future of property management marketing and how you can leverage it to grow your business. Not everyone can learn complex topics in written format, and property management concepts can feel overwhelming to owners, especially accidental landlords or first-time investors.

Property Manager 236

Property Manager Property Management Management Property 236

Fourandhalf

SEPTEMBER 11, 2024

 Among the various social media platforms available, Facebook stands out as a powerful space where property management companies can build their brand, showcase their expertise, and engage with their audience on a more personal level. Who are they? What are their interests? What do they want to see and read about?

Property Manager 201

Property Manager Property Management Management Media 201

BetterWho

DECEMBER 3, 2024

Expert Advice for Property Managers Managing rental properties can feel like spinning a dozen plates at once. Between keeping tenants happy, maintaining properties, and marketing your services, the job demands a unique mix of organizational skills and creativity. Improve tenant retention rates.

Property Manager 246

Property Manager Property Management Management Consulting 246

American Apartment Owners Association

JANUARY 16, 2025

As the new year begins, property management professionals have the opportunity to reflect on foundational practices that ensure both compliance and operational excellence. For property management companies of all sizes, the creation of a basic fair housing policy is non-negotiable.

Property Manager 299

Property Manager Property Management Management Compliance 299

BetterWho

DECEMBER 3, 2024

Expert Advice for Property Managers Managing rental properties can feel like spinning a dozen plates at once. Between keeping tenants happy, maintaining properties, and marketing your services, the job demands a unique mix of organizational skills and creativity. Improve tenant retention rates.

Property Manager 238

Property Manager Property Management Management Consulting 238

Rental Housing Journal

JANUARY 21, 2025

Property management and the essential role of policies, written communication and procedures for the year ahead. By The Fair Housing Institute As the new year begins, property management professionals have the opportunity to reflect on foundational practices that ensure both compliance and operational excellence.

Property Manager 98

Property Manager Property Management Management Compliance 98

Appfolio

MARCH 16, 2021

It’s one of the property management industry’s most pressing pain points. . While the average turnover rate across all industries stands at 22% , the property management industry has a turnover rate of 32.7%. . So what can be leaders and managers do to improve retention? Employee retention. Identify what motivates.

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Property Manager Property Management Management Property 289

Fourandhalf

DECEMBER 3, 2024

Without one, even the best marketing techniques to generate leads—whether through social media, pay-per-click ads, or search engine optimization—can fall flat, simply becoming costly efforts with little return. Sample Message: “Hi [Lead’s Name], just reaching out to see if you had any questions about our property management services.

Property Manager 236

Property Manager Property Management Management Property 236

Buildium

MARCH 19, 2025

Make sure your listing is detailed with descriptions, clear pricing, and essential property features. Pro Tip: Property management software can help you create better listings in less time and syndicate them across top listing sites in just a few clicks. Read More: S ocial Media Marketing for Property Managers 3.

Rental Property 130

Rental Property Landlord Property Media 130

Buildium

JANUARY 13, 2025

Property management is a people-focused business. In this post, well cover what you need to know about property management virtual assistants, when they make sense over traditional staffing, and how to introduce them in a way that enhancesrather than disruptsthe way you do business. What Are Virtual Assistants?

Property Manager 246

Property Manager Property Management Management Property 246

BetterWho

SEPTEMBER 21, 2024

High turnover can drain your finances and disrupt your property management workflow. You’re not only looking at lost rent for every month your property is empty. The cost of finding a new tenant, additional maintenance, marketing the property, etc., The cost of turnover adds up.

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Property Manager Property Management Tenant Management 233

Fourandhalf

JANUARY 9, 2025

Rebranding can be an exciting milestone for your property management companya chance to modernize your image, expand into new markets, or better reflect your vision. For property management companies, SEO is important because it helps attract property owners and tenants searching for services in your area.

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Property Manager Property Management Engineering Management 229

Real Property Management Evertrust

FEBRUARY 13, 2025

Finally, if you manage multiple units, work hard to create a sense of community through resident engagement. This may manifest as animated social hours, dynamic events, or interactive social media platforms for your community. Its also important to offer a referral program to current tenants to help you fill upcoming vacancies faster.

Property Manager 147

Property Manager Property Management Management Property 147

Bay Property Management Group

MARCH 6, 2025

While its often seen in a negative light, experienced property managers in Baltimore view it as more than just lost incomeit also represents potential earnings you could gain once the units are occupied. To address these challenges, you might need to hire a property management company. and beyond.

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IT Property Management Property Manager Tenant 130

BetterWho

JANUARY 31, 2025

The Future of AI in Property Management: Whats Next for 2025? AI technology is redefining the property management industry. From streamlining operations to enhancing tenant experiences, AI tools offer transformative solutions for property managers who want to grow and future-proof their businesses.

Property Manager 130

Property Manager Property Management Management Property 130

RL Property Management

FEBRUARY 21, 2025

However, maximizing those opportunities requires more than just buying and renting propertiesit demands careful, continuous management. This is where professional property management services in Westerville come in. Lets explore the value of property management and how to find the best fit for your needs.

Property Manager 52

Property Manager Property Management Management Property 52

BetterWho

SEPTEMBER 21, 2024

As a property management company owner, the recent NAR lawsuit might have you questioning your next moves. This isn’t just another headline; it’s a game changer for how we manage properties and comply with new regulations. That means vacancies will be harder to fill.

Property Manager 147

Property Manager Property Management Management IT 147

Rental Housing Journal

FEBRUARY 10, 2025

By offering flexible rent payment programs, property managers can help residents stay on track while ensuring steady cash flow and smoother operations. By Aaron Gries Vice President of Product Management at Zego Rent is the biggest expense for most residents, and many struggle to pay it on time.

Property Manager 119

Property Manager Property Management Rent Tenant 119

BetterWho

NOVEMBER 20, 2024

Growing a property management company is a rewarding yet complex journey. It requires balancing tenant relations, property maintenance, client satisfaction, and team management. Here’s a comprehensive guide on how to grow your property management business and thrive in this competitive industry.

Property Manager 130

Property Manager Property Management Management Consulting 130

McKee Properties

FEBRUARY 10, 2025

If you’re considering Bay Park home rentals, Bay Park apartment rentals, or if you currently manage property investments in or around the area, selecting the right property manager isn’t just helpfulit’s essential. Why Hiring a Property Manager is Essential 1.

Property Manager 52

Property Manager Property Management Management Property 52

BetterWho

SEPTEMBER 21, 2024

Are you a property manager looking to stay ahead of the curve? How Can Property Managers Get Started With AI? Start with ChatGPT For many property managers, ChatGPT is a great starting point. ”, try, “What tasks can I automate in property management to save time?”

Property Manager 130

Property Manager Property Management Management Property 130

Real Property Management DC Metro

AUGUST 30, 2024

Social media is also a platform where many industry experts engage. Investors should maintain an online presence, including a professional website and various social media profiles. Then, begin following other real estate investors on social media platforms and engage by commenting on their content or asking questions.

Property Manager 89

Property Manager Property Management Management Media 89

Bay Property Management Group

FEBRUARY 25, 2025

In this article, we’ll break down exactly why your rental yield is essential to use, how to find it, and finally, how to calculate it for your property. Property management companies in Northern Virginia think of the rental yield as a quick way to check if your investment property is actually making a profit.

IT 130

IT Rental Property Finance Rent 130

Fourandhalf

SEPTEMBER 25, 2024

Did you know that blogging, with special attention to local SEO, can also be a powerful tool for property managers looking to attract new clients? This means that if someone in your city searches for “[your location] property management services,” you want your company’s website to show up as one of the top results.

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Engineering Property Property Management Services Property Management 203

McKee Properties

FEBRUARY 10, 2025

When it comes to Allied Gardens, a vibrant neighborhood nestled within San Diego, deciding on the right property manager is critical for safeguarding your investment or ensuring a stress-free rental experience. This blog explores the essential factors to consider when selecting a property manager in Allied Gardens.

Property Manager 52

Property Manager Property Management Management Professional Property Management 52

Rental Housing Journal

MARCH 17, 2025

Diversifying the Channel Mix A communitys marketing mix typically includes such reliable industry standards as ILS, community websites and social media platforms. Advanced analytics tools let properties measure the effectiveness of different channels simultaneously and make quick adjustments to maximize budget spending and results.

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Apartment Media Lease Rent 92

Bay Property Management Group

DECEMBER 4, 2024

1 – Become Social Media Savvy 2 – Learn How to Run Ads 3 – Post and Improve Rental Listings 4 – Learn SEO 5 – Utilize Video and Youtube 6 – Setup Google My Business Or Just Hire a Property Management Company! Getting a good “vibe” on social media can be a deciding factor.

Apartment 147

Apartment Landlord Media Engineering 147

American Apartment Owners Association

DECEMBER 9, 2024

Virtual tours allow potential tenants to explore the property from the comfort of their own homes, increasing engagement. Choose the Right Platforms Select platforms that align with your property type and target audience.

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Property Listing Rental Property Property Media 244

Property Management Inc.

NOVEMBER 26, 2024

May 15, 2018 By Doug Heath, PMI Social Media Coordinator “… has left a review on your business page.” As a professional social media coordinator for property managers, I have seen and responded to countless reviews, both positive and negative.

Property Manager 98

Property Manager Property Management Management Property 98

Real Property Management DC Metro

JANUARY 9, 2025

Data analytics has become a powerful tool for rental property managers and owners intently looking to make informed decisions in today’s evolving rental market. One way it does this is to take in which channels (social media, websites, rental sites, etc.) attract the most qualified renters to your properties.

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Property Manager Property Management Management Property 97