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Propertymanagement marketing isn’t just about listing properties; its about creating a brand, engaging with potential tenants, and maintaining relationships with current ones. In this post, well explore the ten most common marketing mistakes propertymanagers make and how to avoid them.
Despite shifting market conditions, the propertymanagement industry continues to grow at a stellar rate. According to Buildiums 2025 PropertyManagement Industry Report , 82% of the management companies we surveyed experienced portfolio growth within the last two years. Set up a tenant portal.
Propertymanagement software (PMS) has become a must- have for landlords who want to streamline operations, manage their tenants, and maintain organized finances. But with so many propertymanagement tools available, how do you choose the right one?
As a propertymanager, you already know that, to find new clients and tenants, youll have to meet them where they are. Let’s dive into some social media strategies for propertymanagement to help you broaden your reach and better engage with your audience.
Tenant screening is a crucial part of effective propertymanagement. It ensures that qualified, responsible renters are placed in rental properties, fostering positive, long-term tenancies. What Is Tenant Screening? Background and Credit Checks Propertymanagers then run comprehensive background and credit checks.
Tim Wehner is a former president of the National Association of Residential PropertyManagers (NARPM ). While hes no longer on the National Board of Directors, his experience in propertymanagement and expertise on all things NARPM make him a valuable source of information. Start us off right, Tim! Tim : Absolutely.
Any seasonal change marks the time to perform crucial maintenance tasks as a landlord or propertymanager. Spring’s arrival is the perfect time for landlords and tenants alike to tackle any crucial spring cleaning tasks that need to be done.
Weve outlined key features that can help independent landlords become more organized and tackle propertymanagement tasks more efficiently. And over time, those missed details can lead to bigger problemslonger vacancy periods, frustrated tenants, and even disputes that could have been avoided.
Tenant turnover is the time between lease agreements when one renter moves out and the next renter moves in. During tenant turnover you need find a new tenant, complete any repairs and necessary maintenance for your next renter and schedule a move-in date so you can maximize your rental income.
With Valentine’s Day approaching, there’s no better time to show love to your tenants. These tenant appreciation ideas are perfect ways to reduce turnover, foster a great landlord-tenant relationship, and remind your tenants what sets your team and your rental property apart from the competition.
In a competitive market, effective marketing strategies for propertymanagement companies can set your business apart and attract a steady flow of clients. Theres a lot of strategies out there, and some may be better suited for your company and management style than others.
AI and Remote Hiring for PropertyManagers The propertymanagement industry is evolving at lightning speed. These innovations go beyond industry buzzthey offer real, practical solutions to help propertymanagers optimize operations, improve communication, and reduce costs.
Did you know that two-thirds of rental owners expect top-tier customer service from their propertymanagement company? Why Personalized Service Matters in PropertyManagement Every property owner has unique goals and needs, which is why personalized service is a must-have in todays market.
Effective crisis management is essential in propertymanagement to handle unexpected challenges like natural disasters, maintenance emergencies, resident disputes, and financial setbacks. A solid strategy prevents property damage, financial loss, and resident dissatisfaction. These strategies include: 1.
Propertymanagement automation can be a difference-maker when it comes to saving timebut thats just the beginning. When used strategically, automation can streamline communication, improve response times, and create a better experienceultimately helping you build stronger relationships with tenants and owners.
If youre considering starting your own propertymanagement company, you may be tempted to look into propertymanagement franchises. In this article, well explore some things you should keep in mind if youre thinking about being a propertymanagement franchisee.
Propertymanagement software is no longer a luxury. The majority of propertymanagers and management companies would agree that it is now a necessity. SaaS companies have paid close attention to the needs of propertymanagers, and the trends impacting community associations.
From Chaos to Clarity: How to Create a Remote Team Playbook for Your PropertyManagement Business In todays evolving industry, propertymanagement companies are increasingly shifting to remote teams to improve efficiency and tap into a wider talent pool. Step-by-Step Guide to Creating a Remote Team Playbook 1.
Property maintenance plays a pivotal role in asset management, protecting a propertys long-term profitability and keeping tenant satisfied and turnover low. However, maintenance is far from the only responsibility propertymanagers face.
In the previous editions of our propertymanagement software buying guide, we covered the basics of how to compare propertymanagers, from key features software should have to assessing pricing models and customer reviews. We also explored specific considerations for multifamily propertymanagement software.
A criminal background report is one of the many useful reports you can use for tenant screening when evaluating rental applicants. You will learn what kind of information you will actually find on a criminal background report from a tenant screening provider and how you can use that information when making a housing decision.
If you’ve ever asked, “What is KPI in propertymanagement?” KPI stands for Key Performance Indicator , and in the propertymanagement business, its your north star. These metrics are how successful propertymanagers track progress, identify weaknesses, and make data-driven decisions.
If youre a landlord with just one or small portfolio of properties, managing your investment can quickly dominate your time. The good news is that theres specialized software out there designed to help simplify many aspects of propertymanagement.
In propertymanagement, it is essential to be thoroughly aware of tenants’ rights and obligations. Let’s examine the specifics of these rights and obligations to assist propertymanagers in better and more effectively navigating this complex environment.
Moving into a new rental property can be an exciting experience for tenants, but it can also be stressful. As a propertymanager, it’s important to make the process as smooth and efficient as possible. A move-in checklist documents the steps that should be taken before a new tenant moves into the property.
AI in PropertyManagement: Separating Hype from Reality Artificial Intelligence (AI) is revolutionizing various industries, and the propertymanagement business is no exception. Understanding AI in PropertyManagement AI refers to the simulation of human intelligence processes by machines, especially computer systems.
Leading Your PropertyManagement Team in 2025: A Growth-Focused Approach In propertymanagement, success depends on leadership. Whether youre managing local employees or remote team members , the way you guide, support, and empower your team determines how smoothly your operations run.
If youve been in the propertymanagement business for a while, youve probably witnessed firsthand how proper preventive maintenance can make or break a property’s success. Youll also be able manageproperties with: Reduced Emergency Repairs: Regular maintenance catches small issues before they become major problems.
At Bay PropertyManagement Group, we are committed to providing exceptional propertymanagement services while fostering a culture of growth and teamwork. In this months Employee Spotlight, we are excited to introduce Stephanie Smith, Director of PropertyManagement for our Austin office.
The Mistakes PropertyManagers Make When Hiring a BDM If youre looking to grow your propertymanagement business, hiring a Business Development Manager (BDM) seems like a no-brainer. Let them focus on sa les while your propertymanagement company handles day-to-day operations.
As a propertymanager, you already know that keeping things running efficiently is no small task. Managingtenants, overseeing budgets, coordinating repairs, and maintaining the property can quickly become overwhelming without the right tools. This is where property maintenance management systems come into play.
In this tenant screening video roundup, youll have all the expert guidance you need to accurately and legally screen prospective tenants. These five videos contain everything you need to know as a landlord or propertymanager about tenant screening from start to finish.
Retaining good tenants goes beyond convenience—it impacts your bottom line. High turnover can drain your finances and disrupt your propertymanagement workflow. You’re not only looking at lost rent for every month your property is empty. means that keeping your tenants happy is very important.
A tenant portal gives renters an easy way to connect with their landlord or propertymanager to pay their rent online, submit maintenance requests, and review property notices.
Tenant screening is one of the most important aspects of being a landlord. A thorough process can help you find reliable tenants who pay rent on time, take care of your property, and avoid unnecessary disputes. In this guide, well walk you through the key steps to effectively screen tenants and protect your investment.
The propertymanagement industry is becoming increasingly competitive, and standing out requires a strategic approach to marketing. Heres how to go from invisible to irresistible by helping property owners find, like, and hire your company. The answer is search engine optimization (SEO). The simplest way to improve your reviews?
But it does raise a big question: What rights do tenants have without a lease? From understanding tenants at will to knowing how eviction protections and security deposits work, well walk you through the key rights every landlord should know even without anything in writing. What Is a Tenant-at-Will and What Does It Mean?
Propertymanagement requires constant attention to detail, tenant relations, and efficient operations. As automation tools get more advanced, theyre increasingly becoming a no-brainer to help propertymanagers strapped for time. What is PropertyManagement Marketing Automation?
A Positive Response Amid the Chaos: Ratner PropertyManagement While some landlords have capitalized on the crisis, others are stepping up to support their communities. Ratner PropertyManagement and Maintenance, an AAOA member, is one such example.
Rentec Direct introduces a new feature for landlords and propertymanagers, giving you the option to customize the welcome message sent to tenants and owners, introducing them to their portal. With a custom welcome message, you can showcase your brand, company messaging, and increase adoption.
Tenant turnover is a routine part of propertymanagement, but ensuring a smooth transition between tenants requires a structured process. Without a clear system in place, […] The post Tenant Move-Out Checklist and Inspection Guide for Landlords appeared first on Welcome to Genuine PropertyManagement.
Understanding Rental Income The first step in getting a handle on tax accounting for rental property is understanding exactly what counts as rental income and expenses. Rental income includes all the payments you receive from tenants. Operating Expenses Operating expenses are the costs of maintaining and managing your rental property.
Tenant screening basics includes an overview of valuable tenant screening reports such as credit checks, eviction history, criminal background checks, and income verification. Discover the essential steps to effective tenant […] The post Tenant Screening Basics appeared first on Rentec Direct Blog.
Digital marketing might just be the most common and accessible way that propertymanagers can reach prospective owners and tenants. The Importance of Digital Marketing in PropertyManagement When property owners and renters begin their search for management or a rental unit, they usually start online.
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